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If you’re in RevOps or marketing, you’ve probably noticed two things over the last six months. Your organic traffic is shrinking, and your team keeps mentioning that prospects are showing up to demo calls already saying things like “ChatGPT recommended you” or “I asked Perplexity about CRMs and your name came up.” That shift is […]

Your CEO asks for a pipeline update. You open HubSpot, pull the report, and feel that familiar tightness in your chest, because you already know half the deals in “Proposal Sent” don’t actually have proposals, three “Closed Won” deals are missing deal amounts, and the weighted forecast you’re about to share is mostly fiction. If